- In a bid to #FinishWaterWaste, Finish is encouraging Australians to stop pre-rinsing dishes to save up to 40 litres of water per load – a potential collective saving of 20 billion litres of water in just one year!1
- Promise to #FinishWaterWaste on social media and Finish will donate 40 litres of water to Australian rural communities impacted by drought7
- To inspire Aussies to get involved, Finish has transformed Sydney’s iconic Bondi Icebergs Pool into the country’s largest kitchen sink
SYDNEY, 5 September 2019 – Finish, the number one recommended dishwasher brand globally2, today announces a nationwide water-saving campaign, #FinishWaterWaste, with not-for-profit Rural Aid and content partner National Geographic.
Research shows over three quarters of Australians use their dishwashers at least two to three times a week, with the majority rinsing their dishes beforehand3. This unnecessary habit can waste up to 40 litres of water per load4; or, an estimated 20 billion litres of water in just one year1.
This is occurring at the same time parts of Australia are experiencing one of the worst droughts it has seen in the past century5.
To help #FinishWaterWaste and support those families impacted by the drought, Finish is encouraging Australians to turn off the tap and stop pre-rinsing their dishes. For each promise to #FinishWaterWaste that is shared via social media, Finish will donate 40 litres of much-needed water to drought-affected Australians via not-for-profit organisation, Rural Aid. 7
Launching the new initiative, Sydney’s iconic Bondi Icebergs Pool has today been transformed into the country’s largest kitchen sink. With a flowing tap, the activation highlights the significant amount of water that could be saved each year and hopes to inspire Australians to get involved.
Speaking at the event, Rural Aid Founder and CEO Charles Alder said: “The drought, affecting most of Australia, is impacting both farmers and regional communities. We are receiving an average of 50 calls a week from farmers who are running out of drinking water. Children are bathing in buckets. Working closely with Finish, we will take the water saved by Aussies who make the #FinishWaterWaste promise and deliver it to those people most in need.”
“Water is the lifeblood of the bush and with the Bureau of Meteorology forecasting below average rainfall for Spring, things are only going to get worse. The water scarcity issue cannot be out of sight, out of mind for those not directly impacted – we must all do our bit to conserve water and help out our fellow Australians in need. This starts by making a change at home,” Charles added.
In addition to making a water donation for promises made by Australians via the hashtag, Finish will also donate 40 litres of water for in-store purchases of select packs of Finish Quantum Ultimate at Coles and Woolworths throughout September and October.
Through social media and in-store pledges, Finish and Rural Aid will donate up to 6,800,000 litres of water to communities in need.7
From replenishing water for livestock, to supplying fresh water for long-awaited showers and clothes washing, the water delivered by Rural Aid will be instrumental in improving the quality of life for drought-affected families around Australia.
Also supporting the campaign is Finish Ambassador, Olympic Swimmer and soon-to-be mum of three, Libby Trickett, who said: “While many communities in rural areas have limited or no access to water, research shows Australians are the greatest consumers per capita of fresh water, using an average of 100,000 litres per person each year6. It’s truly astounding how much water we use but this also means there is great potential for change and, together, we can make a huge difference.”
“Water has always been a huge part of my life – I can’t imagine it without it! – which is why my family has made the promise to #FinishWaterWaste and is calling on others to get on-board too. We’ve already saved 40 litres ourselves, simply by not pre-rinsing our dishes last night. Imagine what we could achieve if we all made that promise!”
With the aim of motivating positive behaviour change, Finish has also worked with global leader in travel and environmental exploration, National Geographic, to develop a short video that spotlights the reality of life in drought in the New South Wales town of Murrurundi.
Acclaimed Australian National Geographic photographer, Adam Ferguson, recently travelled to the town, commenting: “Throughout my career I have travelled across the globe and seen many drought-stricken countries. It broke my heart to come home and meet hard-working Aussies who have been impacted by drought themselves, seeing first-hand what a life without water is really like.”
#FinishWaterWaste is part of a global commitment from Finish to bring worldwide attention to the issue of water scarcity and inspire smarter water use, with activity rolling out in countries including Turkey and Italy.
These efforts are supported by continued product development with the goal of creating dishwashing solutions that optimise efficacy whilst minimising environmental impact. Backed by decades of Finish innovation and expertise, Finish Quantum Ultimate Dishwashing Tablets help to conserve water by guaranteeing the ultimate clean and shine, without the need to pre-rinse.
For more information on the campaign and to see the T&Cs, visit: www.finishwaterwaste.com.au
How to get involved
There are two different ways Australians can get involved:
- Make the promise via social media by sharing a post demonstrating their favourite water saving tip, tagging #FinishWaterWaste and Finish will donate 40 litres of water to people that need it via Rural Aid7.
- Purchase select packs of Finish Quantum Ultimate in store at Coles and Woolworths throughout September and early October and Finish will donate 40 litres of water to people that need it via Rural Aid7.
6 way to save water at home8
- Dual flush on the toilet saves 80% per flush
- Modern showerheads save 50% per minute
- Front loading washing machines save 70% per load
- Dishwashers save 90% per load
- Low flow taps save 50% per minute
- Drip irrigation saves 99% per hour
Finish is the world’s #1 recommended dishwasher brand globally2 and has been at the forefront of automatic dishwashing for over 60 years. Since 1964, Finish has been on Australian shores, establishing itself as the leader in dishwashing detergent with its revolutionary powder.
Finish Quantum Ultimate gives Finish’s best ever clean, offering improved cleaning power on the toughest grease for the greatest shine.
Finish has made a global commitment to make a difference to the world’s water scarcity issue, partnering with not-for-profit Rural Aid and content partner, National Geographic to drive awareness.
1 Based on data from the Australian Bureau of Statistics, Nielsen Homescan and global Finish research on dishwasher usage.
2 Recommended by renowned dishwasher manufacturers..
3 February 2019, Poseidon Omnibus Study n=1000. Commissioned by RB.
4 Based on global Finish research on dishwasher usage.
5 Australian Bureau of Meteorology July 2019 webinar. Retrieved 24 July 2019 from https://www.9news.com.au/wild-weather/australia-weather-the-one-in-120-year-super-drought-weather-news/13d058d1-8b52-4c9d-a7a1-d8c1a42afc74
6 McGee, C. 2013. Australian Government._Water. Retrieved 12 July 2019 from http://www.yourhome.gov.au/water
7 Donations of water resulting from promises made on social media and in-store purchases of select packs of Finish Quantum Ultimate will cap at 6,800,000 litres. See finishwaterwaste.com,au for more details.
8 6 Ways to Save Water from https://www.nationalgeographic.com/whereourwatergoes/Australia/