Industry Partners



Woolworths is Australia’s largest supermarket with over 1000 stores across Australia. Woolworths prides itself on working closely with Australian growers and farmers to ensure the best products are available in its stores and 96% of all fresh fruit and vegetables and 100% of fresh meat is sourced from Australian farmers and growers.

Woolworths is committed to help alleviate the toll the drought has had on rural and regional communities and has partnered with Rural Aid since 2018. More than $8 million has been raised through this partnership, helping Rural Aid provide practical assistance where it’s needed.

Reckitt Benckiser (Finish)

As a leading dishwashing brand, Finish has made a global commitment to make a difference to the world’s water scarcity issue. With Australia experiencing one of the worst droughts it has seen in the past century, Finish came on board as Rural Aid’s Official Water Partner in 2019, working together to launch the #FinishWaterWaste initiative. The initiative encourages Aussies to be more waterwise at home by turning off the tap and stop pre-rinsing dishes, as well as contribute to campaigns involving the delivery of much-needed water to drought-affected Australians. To date, Finish and Rural Aid have delivered 6.8 million litres of water to farmers around Australia as part of the initiative.


At Morgans, their staff and clients are acutely aware of the importance of rural and regional Australia to our economy and the country as a whole. In recognition of this, they created the Big Dry Friday campaign to raise awareness of the plight that many rural communities face during times of drought-related distress.

In 2019, Morgans selected Rural Aid as their sole charity partner for the fundraising campaign due to the tremendous work they do in supporting farmers in rural communities throughout Australia.

This partnership proved to be a successful one, enabling Morgans to distribute $1.3 million to farmers across Australia on Rural Aid’s register. Morgans were thrilled with this achievement which was made possible thanks to Rural Aid’s professionalism and their ability to make a difference where it’s needed most.