MASSIVELY SUCCESSFUL ‘PARMA FOR A FARMER’ CAMPAIGN CONTINUING INTO 2019
On the back of the massive success of the 2018 Parma for a Farmer campaign its being run again in 2019 with the aim of raising $1.5 million and having 3,000 venues register.
The Parma for a Farmer campaign involves venues from around Australia registering to donate a dollar amount from each parmigiana dish served. The campaign is set to run throughout the year, with venues choosing what time/how long they wish to fundraise.
The money will be used to provide assistance to rural communities impacted by natural disasters such as the devastating drought across much of Eastern Australia.
Amanda Kinross from Bendigo created “Parma for a Farmer” in August 2018 and after posting the idea on Facebook, it went viral and was picked up by media all over Australia. 1560 venues registered for the event and $1 million was raised with funds donated to Rural Aid’s Buy a Bale campaign to assist with the ongoing drought crisis. Those same venues have been invited to participate again and already after just a few days, registrations from across 4 states have started to flow in.
Jacinta Atkins from the Transport Public Bar in Melbourne says they support Parma for a Farmer because its important not to forget our country cousins, “In the city you can feel far away from those struggling in the country. It’s important for us to recognise what the farmers are going through and raise awareness for them, as they keep us in business with the supply of their produce, including the chicken for our parmas! Parma for a Farmer is a great initiative, as everyone loves a parma and you can enjoy one even more than usual, knowing you are raising money to support those who keep us fed.”
Christine McAuliffe from The Highway in Adelaide says they supported it last year and will do so again in 2019, “We decided to be involved with Parma for a Farmer again because The Highway have always prided themselves on using local, fresh produce (for food and wine). Obviously for this to occur we rely heavily on our Farmers, and without them we can’t produce the quality of food that we are accustomed to offering! It’s a great concept, and we have found it’s a perfect, easy ’no brainer’ way for City folk to support our famers”.
CEO of Rural Aid Charles Alder says, “Sadly the drought hasn’t broken so Rural Aid have decided to continue the Parma for a Farmer campaign and build on the success with some added incentives and opportunities for engagement. A new campaign website has been launched, www.parmaforafarmer.com.au and a new diner competition will see one parmy eater win dinner for themselves and 19 mates. The highest earning venues from each state will win an award”.
About Rural Aid
Rural Aid was founded in 2015 to provide a holistic support program to rural Australia. The starting point for the charity was the success of the Buy a Bale campaign, which Australians have generously donated to allowing the distribution of fodder, hampers and more. We understand the needs of our primary producers and aim to lend a helping hand when times are tough.
Richard Forbes – 0427270687