Rinoldi has supported Rural Aid since 2020
Since 2020, Rinoldi, one of Australia’s oldest family-owned food manufacturers has been a deeply committed partner in Rural Aid’s mission to support farming families before, during and after natural disasters. Their long-term partnership is built on shared values, genuine care, and a commitment to strengthening the resilience and wellbeing of rural communities.
Through a simple but powerful model, donating 10 cents from every pack of Vetta Pasta, Care Pantry Flour and The Kind Harvest Co. Flour — Rinoldi has raised more than $1 million for Rural Aid. This year-round support provides Rural Aid with a steady, scalable and predictable funding stream, giving us the confidence to plan, respond swiftly to emergencies, and invest in long-term community recovery.
What makes this partnership truly special is that it goes far beyond donations. Rinoldi has become an extension of our purpose-driven community, providing:
- Product donations for volunteers and counsellors
- Marketing support through national campaigns and retailer channels
- On-farm content support to help share farmers’ stories
- Warm introductions to new partners and stakeholders
- 1,000 Butterfingers Shortbread packs in 2025, helping our counsellors create meaningful moments of connection during farm gate visits
Farmers often tell us that these small gestures — a cuppa, a chat, a biscuit — make them feel seen, supported and far less alone during some of their toughest seasons.
Rinoldi’s dedication to standing with the farmers who grow Australia’s food reflects their values as a proudly Australian, family-owned business. This partnership has strengthened customer connection, enhanced brand trust, and demonstrated their unwavering commitment to supporting rural communities in meaningful, practical ways.
In 2025, Rural Aid and Rinoldi were named a QLD finalist for Best Strategic Partnership at the Fundraising Institute of Australia Awards — a recognition of the depth, innovation and heart that defines this collaboration.
For more information about Rinoldi, visit rinoldi.com.au.
John Warlters, CEO Rural Aid, and Bill Quayle, Director Rinoldi
