About - Rural Aid - Supporting Rural Communities



Be a part of something bigger!




Rural Aid is one of Australia's largest rural charities. Well known for the highly successful 'Buy a Bale' campaign, the charity also provides financial assistance, water and counselling to farmers in times of drought, flood or fire.


That farming and rural communities are safeguarded to ensure their sustainability before, during and after natural disasters.


To provide economic and empathic assistance to rural communities impacted by natural disaster by partnering with key stakeholders to deliver meaningful outcomes.


We will ensure donors money is used transparently to provide effective and timely assistance to those in most need.


Empathetic & compassionate...in everything we do and everyone we deal with.
Transparent & accountable...being open, honest and outcomes focused.
Supported & empowered...to achieve community and personal growth.
Ambitious & adaptable...in order to find solutions to new and diverse challenges.
Commercially responsible...to ensure the long-term future of the charity.

Statements of cultural intent


“I wanted to take the time to write to sincerely thank you for your drought assistance. The gift cards that you sent were very much appreciated. As we are about to go into 8 years of drought with minimal to no useful rain in the past 2 years, things have been extremely difficult and it is also difficult to express how much the assistance / support is appreciated. Please pass on my sincere thank you to the citizens and businesses that have contributed to Rural Aid.”

Ray Bennett

“Very much appreciated and very helpful. Cannot tell you how much this helps with trying to maintain our breeding ewes as we go into winter.

Barry and Helen

“Words can’t express our gratitude for the support of ‘Rural Aid’, something we have never considered before. We have always ‘got by’, but our family suggested we apply for this. We are overwhelmed by this generosity, thanks again.”

June and Darryl Joe Kong

“We just want to say a big thank you for the financial assistance that Rural Aid has recently given. We are extremely grateful and it certainly does make a difference.”

Sally Archibald