Annual Report 2024 / 2025
and Wellbeing
Mental Health & Wellbeing
Strong communities start with strong minds. Across rural Australia, farmers and their families demonstrate remarkable resilience, resourcefulness and care for one another. At Rural Aid, we believe mental health is just as important to a thriving farming life as good soil and steady rain. That’s why we work alongside our rural communities to support emotional wellbeing in everyday moments, through tough times, and in the journey of recovery and renewal.
Mental health resilience is essential for rural Australians, particularly for our farmers who face challenges most Australians will never experience. Droughts, floods, fires, market uncertainty and isolation can take a serious toll, not just on land and livelihood, but on emotional wellbeing. At Rural Aid, we understand that the resilience of our farming communities depends just as much on mental strength as it does on physical endurance.
Our Mental Health and Wellbeing Team is committed to supporting the long-term mental health of rural Australians. Our counsellors live and work in the regions they serve and are deeply embedded in their communities. They offer support that is practical, personal and grounded in lived experience. Whether it’s a casual chat at the farm gate, sitting at the kitchen table, or having a yarn while helping out in the paddock, our team builds trust through genuine, consistent connection.
Crucially, our team is there for both the everyday and the crisis moments. In day-to-day life, they provide a steady, approachable presence: listening, supporting, and helping reduce the stigma around mental health. When disasters hit, that existing trust becomes the foundation for more intensive support. Our counsellors are ready to step in, offering supportive conversations, practical coping strategies, and a calm, consistent presence during the recovery journey.
Our approach spans the full spectrum of care, from early intervention and mental health promotion to evidence-based counselling. This year, our counsellors have supported thousands of people across the country. We’ve also worked closely with local partners, support and community groups to deliver mental health morning teas, wellbeing events and local conversations that help normalise mental health as part of rural life.
We know that showing up matters. That’s why our counsellors regularly attend local events such as agricultural shows, CWA meetings, field days, saleyards and school functions. These informal interactions often spark the first conversation that leads to real support. They reflect our belief that mental health support should be visible, approachable and part of everyday community life. We also celebrate the moments of connection, strength and humour that define farming and rural living. Our work isn’t just about responding to distress, but also about recognising resilience and joy.
A standout achievement in 2024–25 has been the continued growth of our Mustering Growth program. Delivered in schools across rural and remote Australia, Mustering Growth equips students with the tools they need to manage their emotions, build resilience and support one another. The program is tailored specifically for the rural context, where natural disasters, geographic isolation and limited access to services can have lasting impacts on young people.
Through engaging, age-appropriate sessions, students learn practical strategies to navigate tough times, communicate openly and seek help when they need it. For many, Mustering Growth is the first time they’ve had the opportunity to talk about mental health in a structured, supportive environment. The response from educators and families has been overwhelmingly positive, with many schools requesting repeat delivery of the program and describing it as an essential tool for building strong, future-ready communities.
At Rural Aid, we believe every farming family should have access to timely, relevant, and compassionate mental health support regardless of their postcode. As we look to the future, we remain committed to strengthening resilience, deepening connections, and ensuring our farming families and rural communities are not only surviving but thriving.
One conversation at the right time with the right person can make all the difference, and we are proud to be part of those conversations every day. Importantly, many farmers return to our service after previously receiving support themselves or for a family member, reflecting the trust and value we have built within the community over time.
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Disaster Assistance
In 2024–25, Rural Aid stood shoulder to shoulder with farming families through some of the toughest conditions rural Australia has faced. From large-scale natural disasters to everyday challenges, our Disaster Assistance team delivered support that helped communities withstand the worst and begin the journey toward recovery.
Whether through hay deliveries, clean drinking water, financial relief or a simple check-in from a trusted Rural Aid contact, every action helped to ease pressure, restore confidence and remind farmers they were not alone.
Support from preparedness to recovery
Disaster Assistance is more than a response program. It reflects a full-circle approach to resilience. This year, our support included:
Preparedness and prevention
Rural Aid’s Get Ready initiatives helped farmers prepare for extreme weather, with tailored resources and seasonal newsletters offering advice, grant information and mental wellbeing tools. Education funding supported farmers to access training in resilience strategies, disaster preparedness, and emerging technologies, helping to strengthen farming operations and future-proof rural communities.
Everyday assistance
Through our Farm Army platform, volunteers provided valuable on-farm support, assisting with stockwork, maintenance, fencing and clean-up. In drought-affected areas, Rural Aid also delivered water tanks and clean domestic water, giving families reliable access to this essential resource. Regular check-ins offered connection and reassurance, especially for those in isolated or high-stress situations.
Targeted local responses
Disaster Assistance also responded to localised but significant events, such as hailstorms, local fire, flash flooding and livestock losses. Support included beekeeper assistance, emergency feed, and timely delivery of supplies. These responses were shaped by strong relationships with local councils, communities and service providers.
Major disaster response
When record-breaking floods struck Western Queensland in March and April, Rural Aid played a crucial role in delivering hay to strategic staging points, enabling helicopter airlifts to reach livestock stranded by rising rivers. In partnership with government and local networks, we helped provide feed and relief to families who had lost hundreds of thousands of animals.
Flooding across the Central and North Coasts of New South Wales damaged roads, water systems and pasture. Rural Aid delivered hay, water tanks and financial assistance to affected farming families. Our NSW-based team were active in flood recovery centres, offering both practical and emotional support.
Meanwhile, drought intensified across South Australia, Southwest New South Wales and Western Victoria. In South Australia alone, Rural Aid delivered more than 6,000 bales of hay and 3.5 million litres of drinking water to nearly 450 families. Financial support helped farmers remain on their properties and continue caring for their animals through another challenging season.
This year, 154 tonnes of hay were delivered to 19 farms on Kangaroo Island over two days, providing critical feed and much-needed relief to farmers facing ongoing drought conditions. The hay was transported via B-double trucks and ferried across to the island, a complex logistical effort that ensured isolated producers received timely support. While challenging, the operation highlighted what’s possible when need meets commitment and demonstrated Rural Aid’s capacity to deliver essential assistance to even the most remote and hard-to-reach farming communities.
Supporting connection and community recovery
Rural Aid’s assistance extends beyond logistics. Our teams joined council meetings, community events, farm visits and road trips, listening to farmers and responding to what mattered most. Disaster Assistance and Mental Health team members worked side by side in many regions, ensuring every interaction offered both practical help and emotional care.
In affected regions, Rural Aid also delivered Farm Recovery Events, creating space for farmers to connect with services, share their stories and take a break from recovery efforts. These events play a key role in emotional recovery and are detailed in the Farm Recovery section of this report.
Helping families and communities move forward
Prepaid Visa cards gave families the flexibility to purchase what they needed most like groceries, fuel, fencing, vehicle repairs and more. Importantly, this financial support flowed directly into rural towns and small businesses, helping to stimulate local economies during downturns.
Many families used their Visa cards to cover urgent needs like vehicle repairs, groceries or fuel, giving them immediate relief and flexibility during times of crisis
Looking ahead
Disaster assistance is grounded in practical support, trusted relationships, and a deep commitment to rural communities. Our work does not end when the floodwaters recede or the rain returns. It continues into the long process of rebuilding, ensuring farmers have the tools, resources, and confidence to move forward.
As a national charity, Rural Aid is often responding to multiple disasters at once — supporting flood-affected communities in Queensland while continuing to assist drought-impacted regions in southern states, alongside our everyday support programs. Many farming families are still recovering from one disaster when the next one hits, compounding the challenge and lengthening the road to recovery. As natural disasters become more frequent and more complex, Rural Aid remains focused on helping farmers prepare, respond, and recover — ensuring no farming family faces hardship alone.
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Farm Recovery Events
Rural Aid’s Farm Recovery Events (FREs) remained a key component of our Disaster Assistance Program in 2024–25, playing a key role in helping farming families and communities rebuild their lives after natural disasters.
More than just a short-term response, FREs represent a comprehensive week-long initiative that delivers practical, emotional, and community-level support to disaster-affected regions. Each event is carefully planned to address the unique needs of individual farmers, while also strengthening the broader rural community.
Throughout the week, our team works alongside local councils, service providers, and community leaders to deliver wraparound support – from repairing homes and sheds, to providing wellbeing resources, rebuilding gates and fences, conducting mental health check-ins, and hosting community BBQs. These moments of connection are just as important as the physical projects, helping farmers feel seen, heard, and supported. We also provide additional support as needed throughout the week, including access to our broader suite of services such as hay and water delivery, community engagement initiatives, and financial assistance – highlighting the full range of help available beyond on-farm recovery efforts.
FREs are not just about tasks – they are about transformation. Volunteers don’t just show up to work; they show up to care, building cubby houses for children, weeding gardens, and simply sitting with families to listen. These gestures, big and small, create a safe space for healing and recovery.
The emotional connections formed during the week remain a cornerstone of the FRE experience. Many volunteers return home changed, often maintaining contact with the families and communities they’ve met. These relationships go well beyond a single event, creating long-term support networks that continue to uplift rural Australians.
This year also saw strong involvement from corporate partners, with teams from APT Luxury Travel, Commonwealth Bank, NAB, and Ampol joining FREs. Their participation not only expanded our volunteer base but also deepened the spirit of partnership, allowing employees to witness firsthand the tangible impact of their organisation’s support on the ground.
Importantly, FREs contribute to local economic recovery by sourcing goods and services from within the communities we serve. From hardware and catering to accommodation, Rural Aid prioritises local suppliers, ensuring that the funding and activity generated during FREs stays in the region.
By integrating recovery efforts across individual, family, and community levels, FREs deliver a far-reaching impact that endures long after the week concludes. It’s not just about rebuilding – it’s about reconnecting, restoring, and reaffirming that our farmers and rural communities are not alone on the road to recovery.
2024–25 Farm Recovery Events Summary
July 2024 – Nowra, NSW
20 volunteers | 6 farms supported | 700 volunteer hours
August 2024 – Tenterfield, NSW
30 volunteers | 6 farms supported | 1,050 volunteer hours
October 2024 – Dederang, VIC
36 volunteers | 11 farms supported | 1,260 volunteer hours
May 2025 – Bairnsdale, VIC
29 volunteers | 6 farms supported | 1,015 volunteer hours
June 2025 – Eudunda, SA
30 volunteers | 6 farms supported | 1,050 volunteer hours
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Community Development
In many small towns, it begins with a conversation — at the school gate, at a field day, or over a cuppa at the local hall. These early moments of connection build trust, spark ideas, and grow into practical projects that strengthen community pride, bring people together, and create lasting change.
Rural Aid’s Community Development Program is designed to support exactly that kind of transformation. It is a long-term, relationship-based approach that helps rural communities take charge of their own futures, with Rural Aid walking alongside as a facilitator and partner.
Practice Framework
Rural Aid’s Community Development Practice Framework draws on multiple well-established approaches: Place-Based Practice, Participatory Development, Asset-Based Community Development (ABCD), and Action Learning.
By combining these methods, the program remains flexible and responsive while staying grounded in trusted community development principles. This framework is guided by key drivers for action:
- That farmers and rural communities are interdependent
- That community-led preparedness and recovery are effective
- That connected communities are stronger and more resilient
Program Reach and Participation
From July 2024 to June 2025, 16 towns actively participated in Community Development Program workshops and conversations:
- Central Western Queensland: Aramac, Blackall, Clermont, Isisford, Tambo
- Upper Hunter, NSW: Gloucester, Stroud, Dungog, Clarence Town, Vacy, Paterson
- Stand-alone communities: William Creek (SA), Bridgetown (WA), Whitton (NSW), Yanco (NSW), Greenbushes (WA)
Across these towns, there were 1,161 attendances at workshops and community conversations. Participants included farmers, students, business owners, council representatives, sporting groups, aged care residents, and other community members, reflecting the diverse voices shaping their communities’ futures.
In addition, over 20 towns across South Australia, Western Australia, New South Wales, Victoria, and Queensland received seed funding and other support to implement priority projects identified in their Community Development Action Plans.
Importantly, the engagement process extends well beyond formal workshops. Rural Aid’s work includes regular conversations, town and farm visits, and local events, creating ongoing touchpoints that build trust, sustain motivation, and help communities move from ideas to action.
Outcomes and Community Voice
These results reflect the lived experience of participants:
- 88% felt more connected to their community
- 89% felt more hopeful about their town’s future
- 86% felt more empowered to create local change
- 90% reported a stronger ability to identify assets and opportunities within their town
People left the program with greater confidence, stronger relationships, and renewed optimism. These are key ingredients in building community resilience and sustainability, outcomes that will last well beyond the program itself.
Case Study: Lockington, Victoria
In Lockington, a rural town in northern Victoria, a community dream was finally realised through Rural Aid’s Community Development Program.
For years, locals had imagined converting a disused railway line into a trail for walkers and cyclists. Thanks to $100,000 in funding through the Our Towns initiative, and the support of the wider community, the Lockington–Kotta Rail Trail was brought to life.
A major barrier had stalled progress: two irrigation channels split the trail. But a local farmer and business owner stepped up, contributing over 405 volunteer hours and machinery, valued at $69,000, to construct two bridges and reconnect the path.
What followed was more than infrastructure. The project reignited community pride, created a space for people to connect, and inspired new ideas including an annual fun run, picnic spots, a frisbee golf course, and a venue for outdoor events. Lockington’s tourism potential is now growing, and the social and economic benefits are being felt.
“The belief in our town by the Rural Aid organisation reinforced our pride and commitment.” – Lockington community member
Working Holistically
Community Development does not operate in isolation. It works hand in hand with Disaster Assistance and Mental Health and Wellbeing. Each team contributes unique expertise, but together they deliver Rural Aid’s holistic support model that helps farming families and rural communities thrive, not just survive.
Acknowledging Our Partners
This year’s Community Development work was delivered in partnership with Peter Kenyon and the Bank of I.D.E.A.S. Their expertise, guidance, and commitment helped shape both the approach and the outcomes delivered. While our model will continue to evolve, we remain committed to delivering on the momentum built during this collaboration.
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Education Funding
Farm Army and Education Funding
At Rural Aid, we believe that thriving rural communities are built on the foundations of knowledge, resilience and connection. Over the 2024–25 financial year, our education and on-farm support initiatives continued to empower farming families, strengthen regional capacity, and foster a more sustainable agricultural future for Australia.
Whether it’s through access to practical learning or a helping hand when it’s needed most, Rural Aid remains committed to backing the people who grow our food and fibre.
Education Funding: Investing in Knowledge for Resilient Communities
Over the past financial year, Rural Aid supported more than 40 farmers to attend in-person courses focused on environmental sustainability. These learning opportunities are open to all primary producers, reflecting Rural Aid’s commitment to supporting every type of farmer – regardless of their location, size or enterprise.
We recognise that sustainable and regenerative agriculture practices are essential to strengthening farmer livelihoods, enhancing wellbeing, ensuring food security and protecting the natural environment. By helping farmers access these courses, we’re not only building skills and knowledge but also supporting rural communities to better prepare for future challenges and recover more effectively from natural disasters.
Feedback from participants has reinforced the importance of this support. As one farmer shared:
“This program is going to make a significant impact on our farming future.”
Rural Aid’s investment in farmer education is an investment in the long-term strength and sustainability of rural Australia.
Farm Army: A Helping Hand When It’s Needed Most
The Farm Army platform continues to connect farmers with the support they need to manage day-to-day operations and recover from adversity. Over the financial year, farmers received nearly 400 applications through the platform from paid workers, volunteers and individuals offering contra support.
Farmers commonly sought help with harvest, property caretaking during family or medical leave, or assistance during recovery from disasters such as floods. In regions like South Australia, where prolonged drought has put pressure on farm finances, volunteers stepped in to provide help when resources were stretched.
The steady growth in farmer engagement with the platform reflects the increasing value Farm Army brings to rural families. It offers more than just practical support – it also fosters community connection and reminds our farmers that they’re never facing challenges alone.
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Testimonials
“Thank you so much [Rural Aid] for your incredibly generous donation to our family following the [Western Queensland] flood. We are deeply grateful for your support during what was, and is, a trying time. Your contributions have made a very real and tangible difference to our business, livelihood and will allow us to move forward as we work to secure the future of our children and industry”
Water tank receipt from flood affected Western Queensland
“Rural Aid has done more for our area in this tough time than anyone ever in my life and I'm 67 years old, thank you very much.”
Hay receipt in drought affected South Australia
“I am humbled, moved and deeply grateful. It [The Farm Recovery Event] had a profound impact on my son beyond just the work that was done, he still talks about it, it was such a positive experience for him in so many ways. We’ve been doing it pretty tough, just the two of us after we lost my husband/his dad, he said it gave him faith in humanity again. You gave us so much more than a week’s worth of work. Farming is isolating, but you made us feel connected and a part of a greater community, and that we are not alone.”
Farm Recovery Event Host Farmer from Bairnsdale, VIC
“Thank you for your email and kindness in approving and sending $500- to assist with farm expenses, as a result of Cyclone Alfred. I am thankful for Rural Aid and all you and your team and volunteers do!”
Financial assistance receipt impacted by Cyclone Alfred
“I reckon Rural Aid is the gold standard in customer service. I have rung the office a few times and am always amazed at how patient, kind and helpful everyone is. So refreshing. It makes a big difference to our already stressed lives to have someone kind and helpful to talk to. Thank you to the whole team!”
A Rural Aid registered farmer
“I am glad I reached out to the Rural aid mental health team, the Counsellor helped me gain greater self confidence by highlighting my strength, by finding acceptance of my situations and reassurance in my progress in navigating difficult family situations. I am grateful for the Rural aid team assisting me in gaining support for my family in a compassionate way”
A South Australian farmer
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Rural Aid’s response to natural disasters in FY24: a comprehensive approach to resilience
In the 2023-24 period, communities across Queensland, New South Wales, and Victoria faced a series of severe disasters, including bushfires, floods, and storms, which put significant pressure on farming families. Bushfires in Queensland and New South Wales caused widespread disruptions, including road closures and restricted supply routes. Areas like the Western and Southern Downs, South and North Burnett, and Northern and Central NSW—including border communities like Tenterfield and Dalveen—were particularly affected. The fires led to a critical shortage of hay, prompting Rural Aid to work with the Queensland Department of Agriculture and Fisheries (DAFF) to bring in much-needed fodder, including hay from South Australia.
At the same time, flooding and storms in Victoria caused damage and power outages that disrupted farming activities. The collapse of power towers left dairy farmers unable to milk or store their produce, while other regions like Toowoomba, the Southern Downs, Hawkesbury, and Windsor also faced significant weather-related challenges.
Water Relief: Meeting Farmers’ NeedsWater scarcity is a major concern for farming families, especially during droughts. In FY24, Rural Aid delivered over 11 million litres of drinking water to 540 farmers in drought-affected areas, ensuring they had access to safe water for their needs.
Rural Aid also provided support through the distribution of 182 domestic water tanks, adding 4 million litres to farmers’ water storage capacity. This helped reduce pressure on farmers by providing a reliable water supply and improving their ability to manage resources during dry periods.
Hay Relief: Supporting LivestockThe ongoing droughts and bushfires in Queensland, New South Wales, and Western Australia have placed significant pressure on farmers and their livestock, worsening the hay shortage. In Queensland, bushfires depleted local hay supplies, while Western Australia faced its own challenges due to drought conditions. In response, Rural Aid coordinated the delivery of hay from across the country.
Working with the Western Australian Government and DAFF, we ensured the delivery of locally sourced fodder to meet the needs of farmers in Western Australia. In Queensland, where bushfires had depleted local supplies, hay from South Australia was brought in to help support livestock. These efforts provided immediate relief to farmers struggling to care for their animals.
As conditions improved in some areas, Rural Aid extended help to farmers in South Australia—particularly in Quorn, Mallee, and the Mid North—where droughts had also affected fodder availability. In Victoria, we provided hay to areas like Colac Otway, Corangamite, and Moyne, where drought conditions were still having an impact. These efforts addressed immediate needs and helped farmers better prepare for future challenges.
Farm Recovery Events: Rebuilding After DisastersRural Aid’s Farm Recovery Events provide vital support to farmers as they rebuild their farms after natural disasters. These events bring together volunteers who help clear debris, restore farms, and support farmers in getting back to work. These events also offer emotional support, helping farmers feel connected to their communities during difficult times.
In FY24, Rural Aid organized several recovery events across New South Wales, Queensland, and Victoria, where volunteers contributed thousands of hours of work. These efforts not only helped restore farms but also provided comfort to farmers, showing them that they are not alone in their recovery.
Summary of Volunteer Support:- July 2023: Orbost, VIC – 18 volunteers, 630 hours, supporting 5 farms
- September 2023: Biggenden, QLD – 38 volunteers, 1,330 hours, supporting 7 farms
- October 2023: Singleton, NSW – 25 volunteers, 875 hours, supporting 8 farms
- March 2024: Willawarrin, NSW – 30 volunteers, 900 hours, supporting 7 farms
- April 2024: Stanthorpe, QLD – 32 volunteers, 960 hours, supporting 7 farms
- May 2024: Tara, QLD – 28 volunteers, 900 hours, supporting 9 farms
These volunteer efforts highlight the generosity and spirit of both rural communities and volunteers, who not only help rebuild farms but also restore the social connections that are vital to rural life.
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Community Development
Rural Aid's community development programs focus on small town communities that are facing social, economic, and environmental challenges such as small-town decline and natural disasters like fires, floods, and droughts. Underpinned by an asset-based community development approach, our programs seek to promote positive, hopeful conversations about the internal strengths of the towns, in turn building their resilience and adaptability.
Our TownsRural Aid’s long-running Our Towns program has continued to support ten disaster-affected towns across South Australia, Victoria, New South Wales and Queensland to design and build the future they desire. With the program now in its fifth and final year, the focus of the 23/24 financial year was to continue supporting these towns as they brought their projects to life. One stand-out is the Orroroo main street revitalisation project in South Australia which has seen buildings in the main-street painted and repaired. Another is the town of Barraba in New South Wales where the “Visit Barraba” tourism campaign is well underway with a website in development and plans for television commercials to promote the town.
Community BuildersThe momentum of the Community Builders program continued in the 23/24 financial year. Two regional programs commenced located in the North Midlands of Western Australia and in Central Queensland. Across these regions, a total of 16 towns participated.
The Community Builders program was delivered by Rural Aid in partnership with Peter Kenyon from the Bank of I.D.E.A.S., an international community and economic development consultancy. Community Builders not only fostered individual leaders but also sought to strengthen the networks within and between towns.
Stage One brought town representatives together to learn from community members, business owners, elected officials and other change makers around Australia who are doing inspiring work in their own communities. Learning topics included boosting volunteerism, youth participation, and tourism.
Stage Two then invited the wider communities to participate in conversations centred around questions such as, “what do you want your town to look and feel like in 10 years,” and “what do you care most about.” These positive, hopeful conversations led to action planning and the development of a Community Development Action Plan unique to each town.
The following stage, Stage Three, provides seed funding opportunities for towns to initiate one or more of the projects in their Community Development Action Plan. The North Midlands and Central Queensland seed funding stage will commence in the coming financial year.
Feedback for the program was greatly positive, with participants sharing:
- “It gave everyone some hope. It made people get excited again (something we haven't seen here for a long time).”
- “One of the most valuable aspects was visiting our neighbours, doing the first impressions exercise and then hearing from them about the amazing things happening in their community and what they are planning for the future.”
Underpinned by an asset-based community development approach, Rural Aid’s Community Development programs sought to promote positive, hopeful conversations about the internal strengths of the towns, in turn building resilience and adaptability to natural disasters.
Individual Stand-Alone TownsRural Aid recognises that the region-wide approach of the Community Builders program does not suit every town. The Community Development program therefore offers Community Opportunity Workshops to individual stand-alone towns seeking to asset-map and action plan for their town. In the 23/24 financial year, five towns across South Australia, Victoria and New South Wales participated in Community Opportunity Workshops and were supported to establish a Community Development Action Plan. Rural Aid’s seed funding was then offered to enable the towns to initiate their projects.
The Upper King Valley in Victoria has prioritised the preservation of the King River as a key project and are planning to conduct river water quality testing to establish a baseline for future conversation efforts. The town of Gresford in New South Wales has plans to restore their scout hall and repurpose it as an art gallery and community space.
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Farm Army
The Farm Army is a vital Rural Aid initiative, connecting farmers with volunteers and paid job seekers through an online job posting platform. Farmers have used the platform to find support for a wide range of roles, from paid farmhands and fruit pickers during labour shortages to volunteer caretakers who stepped in while they attended hospital appointments or took a much-needed break. The platform has also been instrumental in disaster recovery, with farmers posting jobs for assistance with tasks like fencing and general farm clean-up following floods and fires. Over the past year, more than 650 applications have been received, showcasing the platform's ability to meet the diverse needs of farmers and provide timely, crucial support.
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Farmer and Community Feedback
Over the past year, Rural Aid has been dedicated to supporting thousands of farmers across Australia, addressing the many challenges they face. From helping farmers recover from prolonged drought conditions and delivering essential fodder for their livestock, to providing critical drinking water and assisting with farm restoration after natural disasters, our efforts have been wide-ranging. In addition to these core initiatives, we have offered vital emotional support through volunteer-led recovery events and provided resources to help farmers build long-term resilience. Below are some of the heartfelt testimonials from our registered farmers, which highlight the real impact of our diverse support programs.
“The hay we received recently was the best quality hay we have ever received from a drought relief organisation. We are so grateful to you guys for organising such fantastic quality hay and the local hay supplier was very grateful for the business also.” A farmer supplied with hay
“Dropping a line to extend my gratitude and thanks for providing the hay for myself and others last week. It is very much appreciated, and comes at a timely time. Your organisation does a wonderful job and has certainly left a lasting legacy with farmers through this region. I thank you for all the effort it takes to organise this, the sourcing of hay, transport arrangements phone calls to recipients etc, it's not lost on me.” A South Australian farmer provided with hay.
“Thank you for being so thoughtful and supportive. On behalf of my family and I, thank you Rural Aid for having our backs in time of need and for showing compassion and understanding for life on the land.” A receipt of a Rural Aid Prepaid VISA gift card
“[The water tank supplied] security of supply despite the time between rain events. Rural Aid does what it says and can be relied on, more than government help which often fails to eventuate.” A farmer supplied with a full water tank
“Not being alone on the farm with tasks getting on top of us. We SO ENJOYED the social contact of such kind, thoughtful and caring volunteers. We laughed like we haven't laughed in a long time.” The host of a Rural Aid farm recovery event
“The community [was] interacting together positively and enjoying themselves whilst they shared what was important to them about our community.” Attendee at a Rural Aid Community Development Event
“The program is fantastic and for all ages and levels of experience. After 30 years in the beef industry, I felt the course gave me greater confidence & practical tools to implement further positive changes in our business that will improve the environment and overall profitability of the business. Thank you to Rural Aid for your support, it is really appreciated & is a great help.” Recipient of a Rural Aid Sustainable Agriculture Grant.
“Rural Aid's counselling and mental health support have been a real lifeline for me. As a farmer, the pressure can sometimes feel overwhelming, but thanks to the team at Rural Aid, I’ve learned how to manage stress and cope with the challenges of rural life.” Rural Aid counselling recipient.
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Chairman’s Report
By Alex Hutton, Rural Aid Chairman
This year marked an important milestone for Rural Aid: Our 10-year anniversary. It has been a time to reflect on the journey that began with an ambition by a small team to support farmers in crisis. From its inception, Rural Aid has grown into one of the most respected charities in the country. While we’ve celebrated the past, our focus remains firmly on the future. We continue to evolve and deliver the practical and emotional support our rural communities rely on in times of hardship.
In agriculture, success takes time. Resilience, preparation and long-term thinking are part of the job. Rural Aid takes the same approach. Meaningful change doesn’t happen overnight. Our support must be thoughtful, sustainable and enduring. This mindset shapes how we operate. Strong governance, clear systems and well-established processes ensure every donation is used carefully and transparently. Trust is earned, and we work hard every day to maintain it.
The Rural Aid Board continues to provide strategic oversight while remaining connected to the realities of rural life. Every decision we make is aimed at improving outcomes for farmers and their families.
This year, we were pleased to welcome Luke Chandler to the Board. Luke has valuable international and domestic experience in the agricultural sector working most recently as the Managing Director John Deere Australia and New Zealand. His appointment strengthens our connection to the rural sector and supports our goal of staying both grounded and forward-looking.
One of the most significant indicators of Rural Aid’s growing impact is our increased visibility and the public awareness of the organisation. Over the past 12 months, the charity has been featured in more than 2,000 media stories, reaching over 24 million Australians. Not only does this level of recognition ensure rural issues stay on the national agenda, it also reflects the trust placed in Rural Aid to speak on behalf of farming communities when they are at their most vulnerable.
Natural disasters again played a major role in shaping the year. Drought conditions in large areas of South Australia and Victoria placed enormous pressure on already strained families. At the same time, floods swept through Western Queensland, affecting communities including Windorah, Adavale, Quilpie, Thargomindah, Eulo and Cunnamulla. In New South Wales, parts of the Mid North Coast were also hit hard again. In each of these regions, Rural Aid was there. Our ability to respond quickly and effectively across different states is a testament to our operational strength and the dedication of our team.
These challenges reinforce why effective charitable organisations like Rural Aid are so important. Without the support that is provided, many farming families would face recovery alone. That’s a burden no family should carry on their own. Rural Aid has proven it can be counted on in times of crisis, and just as importantly, that it returns to help communities rebuild long after the headlines have moved on.
We continue to look for better ways to serve. Over the past year, we refined our fundraising strategies, improved value for our corporate partners and expanded the services we offer to farmers. Innovation is not just about doing something new. It is about responding to changing needs and delivering meaningful outcomes with care and efficiency. It is also about being resilient and prepared for every challenge. Often, in recent years, our team has been responding to multiple challenges at the same time.
The Board remains focused on ensuring Rural Aid is equipped for the future. This means strengthening the organisation’s systems and long-term financial sustainability while staying true to our core values. Our aim is to remain a trusted presence not just during disasters, but throughout the entire recovery and resilience journey.
The strength of Rural Aid lies in its people. I want to thank our dedicated staff, counsellors and volunteers who show extraordinary commitment every day. I also thank our generous donors and corporate partners, whose continued support makes this work possible. Most importantly, I thank the farmers and rural communities who place their trust in Rural Aid. It is a privilege for the Rural Aid team to walk alongside our primary producers from disaster to recovery.
We are proud of the support Rural Aid has provided in the last decade, and we recognise that in a country which often experiences extreme conditions, the services we provide will always be required.
With care, connection and commitment, we will continue to be on call and ready to respond to the long-term recovery challenges that can confront rural Australians.
CEO's Message
By John Warlters, Rural Aid CEO
This past year has been one of remarkable growth, resilience and reflection. As we marked Rural Aid’s 10-year anniversary, we did so with both pride and gratitude. Pride in the extraordinary impact we have made across rural Australia, and deep gratitude to the communities, donors and partners who make that work possible. Without your support, our progress over the past decade would not have been possible.
In ten years, Rural Aid has delivered more than 160,000 bales of hay, supplied over 90 million litres of water, and distributed upwards of 25 million dollars in financial assistance. These numbers are significant, but they only tell part of the story. Behind every hay delivery and every assistance payment is a farming family facing hardship, a regional community trying to hold on, and a story of resilience that might otherwise have gone untold. These efforts have helped farmers stay on their land, kept livestock alive through prolonged drought, and allowed parents to put food on the table during times of crisis.
While we took a moment to honour our past this year, our focus remained firmly on the present and the future. Australia’s farming families continue to face significant challenges. Over the past year, rural Australia has faced a relentless series of natural disasters. Vast expanses of Western Queensland were inundated by widespread flooding, leaving farms isolated and communities under immense strain. Prolonged drought conditions continue to grip parts of South Australia and Victoria, compounding the financial and emotional toll on farming families. Severe weather events, including cyclones and destructive hailstorms, further impacted rural regions across multiple states. In each case, Rural Aid was there, providing essential support and standing with those affected through every stage of the crisis.
Our team was on the ground in each of these regions, providing support where and when it was most needed. Rural Aid has developed the capacity to respond to multiple disasters in different parts of the country at the same time. This is not something we take lightly. It reflects the hard work and maturity of our systems, our strategic investment in people and logistics, and the commitment of staff who often go above and beyond. It also shows the vital role that Rural Aid plays in bridging the gap for rural Australians. If we weren’t there, many farming families would face these disasters alone. Our presence is not just supportive – it helps keep families on the land for generations to come.
This year also reinforced the importance of mental health and wellbeing in rural communities. Our annual Pulse of the Paddock survey revealed sobering findings. A significant percentage of farmers reported needing mental health support, with many feeling isolated or overwhelmed by the demands of life on the land. These insights are both troubling and galvanising. They confirm what we have long known — that emotional wellbeing must be treated as a priority, not an afterthought. In response, we expanded our counselling and mental health services, with a strong emphasis on accessibility, confidentiality and follow-up care. Our counsellors continue to work in some of the most remote areas of the country, building trust and providing essential support.
We have been equally focused on future generations. Our Mustering Growth school program continued to expand, reaching more classrooms and communities than ever before. This initiative introduces young Australians to the realities and rewards of rural life, while also equipping them with tools to build personal resilience. These students are not just future farmers. They are the next generation of leaders, thinkers and problem solvers who will carry forward the values and skills that rural Australia depends on.
In addition to this, we have seen a substantial increase in farmer registrations, especially in South Australia. More producers are reaching out to Rural Aid for support, and more are doing so with confidence. This increase speaks volumes about the trust we have built with farmers across the country. They know we will not only show up when disaster hits. They know we will stay involved, return when others have left, and continue walking with them through the often long and difficult journey of recovery.
Internally, we have continued to strengthen our fundraising operations and develop more meaningful partnerships with corporate supporters. These relationships are critical to our sustainability, and we are focused on ensuring they deliver value for everyone involved. Our donors and partners are not just contributors. They are part of the Rural Aid community, and we are grateful for their commitment.
Every member of our team plays a role in delivering on our mission. From logistics to counselling, fundraising to communications, each person brings passion, professionalism and a genuine desire to make a difference. I am proud to lead such a committed and capable group of people.
To all those who have supported Rural Aid throughout the year, thank you. Your generosity, trust and belief in our mission are the driving force behind everything we do. And to our farmers — thank you for allowing us into your lives, your homes and your communities. We are here to stand with you, not just during disaster, but in every season.
As we look to the future, we do so with renewed energy. We know the road ahead will bring more challenges, but we also know that with strong partnerships, trusted systems and a shared commitment to rural Australia, we will continue to make a lasting difference.
Corporate Partnerships
Woolworths standing strong with Aussie farmers through disaster
Since 2018, Woolworths Group and their customers have stood beside Rural Aid and Australia’s farming families. Their incredible commitment makes Woolworths our longest-standing corporate partner.
In recognition of this vital support, Rural Aid proudly honoured Woolworths Group as a Best Mate of Rural Aid at this year’s Long Lunch event. Since partnering with Rural Aid, Woolworths, its team, customers, and the Woolworths Group Foundation have contributed through donations, fundraising drives, and the ongoing support from every 24-pack of Woolworths Spring Water sold.
Beyond fundraising, Woolworths continues to amplify Rural Aid’s work — creating on-farm pro bono content, featuring Rural Aid’s CEO on the Jess Rowe podcast, and highlighting stories in Australian Farmer, helping share the resilience and dedication of rural communities.
Together, Woolworths and Rural Aid ensure farming families affected by floods, fire, and drought receive the support they need, when they need it most, demonstrating a partnership that delivers real impact where it matters most.
Rinoldi: A ‘Best Mate’ of Rural Aid
At this year’s Long Lunch, Rinoldi was proudly recognised as a Best Mate of Rural Aid, having raised over $1 million since 2020. Owner & Director Bill Quayle accepted the award, highlighting the company’s commitment to supporting farming families. Through proceeds from popular brands Vetta, CarePantry, and Kind Harvest, Rinoldi makes a tangible difference in rural communities every day.
Rinoldi’s generosity goes beyond financial contributions. Small gestures, like donating over 500 boxes of Butterfinger biscuits, give Rural Aid counsellors a chance to connect with farmers over a cuppa, a small gesture that has had a heart-warming impact.
They also amplified Rural Aid’s work through pro bono marketing content from rural towns like Eudunda, SA, sharing stories of resilience and highlighting their ongoing commitment to supporting farming communities.
Morgans Financial Limited: Bridging City and Country
A proud partner since 2018, Morgans Financial Limited continues to support rural communities and help bridge the gap between city and country. Their ongoing commitment was recognised at this year’s Long Lunch, where they were honoured as a Best Mate of Rural Aid.
Through their Big Dry Friday initiative, Morgans encourages supporters to skip the cost of a meal and/or drinks and instead donate to charities supporting rural Australia – like Rural Aid. Their dedication makes a tangible difference to the lives of farming families and communities in need.
Asahi standing with Aussie Farmers
In 2024, Rural Aid was honoured to be selected as one of only two charity partners in Asahi Beverages’ new three-year initiative. Together, we are supporting farmers through drought, flood, and fire, providing vital disaster relief, mental health services, and recovery programs.
Through iconic brands like Great Northern, Cool Ridge, and Schweppes, Asahi is not only funding crucial support but also raising awareness about the challenges facing rural communities. The impact is already clear: in April, Great Northern Brewing Co. launched “The Great Shout”, quickly raising essential funds for flood-affected farming families in Western Queensland.
Massey Ferguson and AGCO: Standing with Aussie Farmers
Now in the second year of their three-year partnership, Massey Ferguson and the AGCO Foundation continue to support Rural Aid and rural communities across Australia. Over the past 12 months, their commitment has included financial support, showcasing Rural Aid at Queensland industry shows, providing machinery for a hay drop in South Australia, and backing our 10-year celebration launch in Brisbane.
More than industry leaders, they are trusted advocates for farmers, engaging directly with communities to understand their challenges and help build resilience across rural Australia.
More than industry leaders, they are trusted advocates for farmers, engaging directly with communities to understand their challenges and help build resilience across rural Australia.
ALH Hotels: Parma for a Farmer makes a big impact
In its third year, ALH Hotels’ Parma for a Farmer annual campaign raised over $145,000 for Rural Aid. For every Parma sold across their network of 350+ pubs nationwide, $1 was donated to support farmers doing it tough.
The funds directly contribute to Rural Aid’s essential programs, helping farming families impacted by drought, floods, and other natural disasters. This campaign is a perfect example of how community, generosity, and a love of great food can come together to make a meaningful difference for rural Australia.
Finish – Water Security in Action
Finish marks six years of its #FinishWaterWaste initiative, reinforcing its commitment to helping Australians save water. As one of Rural Aid’s Water Sponsors since 2019, this partnership has delivered more than 20 million litres of water and 174 water tanks to farming communities, making a lasting difference across rural Australia.
United Convenience Buyers: The Big Giveback Campaign
Since 2022, United Convenience Buyers (UCB) and their trade partners have donated over $378,000 supporting Aussie farming families when they need it the most.
In August, the Big Giveback Campaign raised a record-breaking amount, donating 10 cents from every purchase of participating brands throughout their network.
With favourite brands including Cool Ridge, Gatorade, Solo, Schweppes, Pepsi Max, Lipton, Mountain Dew, and Sunkist in the mix, their joint effort turned everyday choices into meaningful support for Rural Aid’s work in rural communities.
Elanco: Committed to Supporting Rural Communities
Since 2022, Elanco has consistently supported farming families and rural communities, contributing over $100,000 annually through financial support, matched giving, and volunteering. Their partnership reflects Elanco’s Healthy Purpose initiative, demonstrating a genuine commitment to making a positive difference where it matters most.
Elanco also proudly spreads the Rural Aid message through banner displays, connecting communities and raising awareness at key trade events.
APT: Adventure, Action, Impact
APT are continually looking for ways to support Rural Aid and Aussie farmers, contributing through donations, workplace giving, and hands-on involvement. Over the past 12 months, they sponsored the Bairnsdale Farm Recovery Event, covered catering at the Dederang Farm Recovery Event, and sent staff to trade desks for work boots, volunteering hands-on to help farmers recover and rebuild – demonstrating their support extends far beyond fundraising.
For the third year running, APT donated a once-in-a-lifetime Kimberley Coast Adventure from Darwin to Broome for the Rural Aid Long Lunch raffle. This extraordinary prize not only offered an unforgettable journey for the winner but also raised significant funds to support farming families and rural communities in need, reflecting APT’s ongoing commitment to making a difference
APA: Supporting Rural Communities Through Connection and Action
Since 2022, APA has been a vital supporter of Rural Aid, providing consistent financial support and building meaningful connections with rural communities. By regularly engaging with APA, Rural Aid gains valuable insights into the communities APA works with, helping ensure support reaches those who need it most.
Recognising the urgent needs of farmers affected by flooding in Western Queensland, APA contributed an additional $100,000, providing both immediate relief and supporting long-term recovery efforts.
Discovery Parks: Raising the bar for farming families
Since 2021, Discovery Parks has been a valued partner of Rural Aid, supporting farming families across the country.
In 2025, Discovery Parks raised a record-breaking amount through its national park network. Funds were generated from in-park Sausage Sizzles, Pancake Breakfasts, Morning Teas, Raffles, and a range of activities and experiences, all dedicated to helping farmers doing it tough.
