Asahi committed to safeguarding farmers before, during and after disasters
In 2024, Rural Aid was honoured to be selected as one of only two charity partners in Asahi Beverages’ new three-year initiative. Together, we are supporting farmers through drought, flood, and fire, providing vital disaster relief, mental health services, and recovery programs.
Through iconic brands like Great Northern, Cool Ridge, and Schweppes, Asahi is not only funding crucial support but also raising awareness about the challenges facing rural communities. The impact is already clear: in April 2025, Great Northern Brewing Co. launched “The Great Shout”, quickly raising essential funds for flood-affected farming families in Western Queensland.
To find out more about Asahi visit https://www.asahibeverages.com/
