Rural Aid is Australia’s most trusted rural charity. We stand with our farmers when they need us most. Rural Aid provides critical support to farmers affected by natural disaster through financial, wellbeing and fodder assistance. Rural Aid’s community programs help create more sustainable communities by building stronger futures for all Australian farmers.

Job TitleDigital Marketing Manager
LocationIndooroopilly, QLD
Date19/08/2022

About the role

The Digital Marketing Manager is a newly created role within Rural Aid’s Fundraising, Marketing and Communication (FMC) team. The purpose of the role is to deliver Rural Aid’s digital marketing strategy which will help to strengthen our brand, grow the Rural Aid supporter base and deliver maximum donations to support Rural Aid’s registered farmers.

In this role you will collaborate with the FMC Manager and team of specialists (CRM Officer and Media and Communication Officer) to integrate Rural Aid marketing and communication strategies through all digital assets – website, social media channels and the Microsoft Dynamics CRM.

You will manage the supporter lifecycle from acquisition to retention, maximizing a positive user experience and engagement with key stakeholder groups.

This is a great opportunity to take ownership of key aspects of our marketing channels including website performance and management, SEO and SEM, social media and digital insights.

You will play a key role in providing data analytics, insights and reporting to support the wider organisation.

About you

You will have proven experience in delivery of digital marketing strategies and plans, utilising and integrating websites, social media channels and email marketing. You will have experience working with CRM systems, ideally Microsoft Dynamics 365.

You pride yourself on sourcing, creating and sharing compelling content through digital channels to drive supporter engagement.

We’d love it if you had some experience in fundraising and/or lottery sectors where you have developed and run successful peer to peer campaigns, regular giving programs and appeals through matched giving or giving days.

You will have developed programs to drive acquisition to retention with a focus on growth, through identifying relevant customer segments and building effective customer journeys.

You are an expert when it comes to working with systems like Microsoft suite, Meta/Facebook Ads Manager, HubSpot, Google Analytics, Canva and WordPress. You will also have experience in setting up digital tracking using Google Tag Manager, Google Analytics, Facebook Pixels and others.

If this sounds like you, we’d love to hear from you.

Please note: Rural Aid have a mandatory COVID-19 Vaccination Policy, it is a requirement of this role that you can provide evidence of vaccination or exemption.

You will also be required to undertake a Working with Children check.

Rural Aid is a great place to work, unfortunately there are no jobs at the moment to join the Rural Aid Team. For more information, please email hr@ruralaid.org.au or check back later to see if new jobs have been posted.

Join the Administration team:

There are currently no positions open in this team

To learn more about Rural Aid, watch the video.

Join the Finance team:

There are currently no positions open in this team

To learn more about Rural Aid, watch the video.

Join the Fundraising, Marketing and Communications team:

There are currently no positions open in this team

Join the Mental Health and Wellbeing team:

Would you like to volunteer for the Mental Health and Wellbeing team, check out how here

Counsellor & Community Representative
Location: Bathurst / Central Tablelands / C-West NSW
About the role:

  • Offer counselling support to farmers and farming families, while building trust and rapport, listening to their story and exploring how they are coping at present, assessing their safety and those around them.
  • Divide your time between providing counselling on site with rural farmers &
  • Travelling within rural communities, representing Rural Aid at community events, agricultural shows and activities
  • Remote counselling services – (working from home / hybrid).
  • Identify options for further support and facilitate access to relevant resources and referrals, when required.
  • Represent Rural Aid and its full range of services to individual clients and community stakeholders.
  • Building a diverse network that facilitates referral processes and further support to registered farmers and farming families.
  • Contribute to local Community Development initiatives / programs.
  • Support disaster recovery responses with a focus on farming families.

Apply here

To learn more about the making a positive impact for Farmers in rural communities, watch the video.

For more information on any of these roles, reach out to hr@ruralaid.org.au