Woolworths

Since 2018, our partnership with Woolworths Group has stood alongside Rural Aid to support farming families with vital disaster relief and recovery. Woolworths, together with their customers, team members and more recently Woolworths Foundation have contributed over $12 million to helping Aussie farmers.

As Australia’s Fresh Food People, Woolworths understands the vital role that rural communities play in feeding the nation.

This partnership has meant that when disaster strikes, farmers get the right support at the right time.

As Australia’s Fresh Food People, Woolworths understands the vital role that rural communities play in feeding the nation. Their ongoing support, including donations from every 24-pack of Woolworths Spring Water sold, reflects a shared commitment to the wellbeing of rural Australians — not just in times of crisis, but every day.

Woolworths’ ongoing support strengthens rural communities for the long haul – helping farmers feel supported and cared for, encouraging more people to proactively seek help, and empowering communities to work together on their long-term renewal.

With Woolworths by our side, Rural Aid can continue safeguarding farming and rural communities – before, during and after natural disasters.

Want to support Aussie farmers while you shop?
Next time you’re in Woolworths, pick up a 6-pack of Woolworths S.T.A.N.D. Spring Water (6x600ml) — a portion of proceeds helps support Rural Aid’s work with farming families across Australia.

You can also make a difference by selecting Rural Aid when prompted to donate at the checkout.

• Always-on support through a percentage of S.T.A.N.D Spring Water sales. Every day, Woolworths helps Rural Aid be there for farmers year-round, providing practical support before, during and after natural disasters.
• In-store, digital and customer channels are used to raise awareness of Rural Aid and the challenges facing farming families, helping more farmers access assistance.
• On-farm content support to help share farmers’ stories.
• Local store support through Farm Recovery Events.